The World's Largest Audience of Affluent, Influential Professionals.'

 
 
LinkedIn
Comp | Reach
WSJ
Comp | Reach
Forbes
Comp | Reach
BusinessWeek
Comp | Reach
 
Male / Female
54% / 46%
64% / 36%
67% / 33%
58% / 42%
 
Average Age
43
50
50
48
 
Average HHI
  • $100k+
  • $150k+
$107,278
51.8 | 6,467,000
23.1 | 2,888,000
$99,911
43.2 | 3,599,000
22.7 | 1,892,000
$96,003
39.5 | 3,442,000
20 | 1,741,000
$95,255
38.9 | 1,440,000
19.2 | 712,000
 
Education
  • College/Post Grad
  • Post College Graduate

77.6 | 9,697,000
39.8 | 4,967,000

69.7 | 5,802,000
37.7 | 3,135,000

65.5 | 5,709,000
33.6 | 2,926,000

66.6 | 2,468,000
36.2 | 1,341,000
 
Senior-Level Management
  • EVP/SVP/VP
  • Senior Management
  • Middle Management or above


6.2 | 770,000
14.1 | 1,761,000

32.1 | 4,012,000


5.3 | 439,000
15.8 | 1,318,000

26.6 | 2,216,000


3.7 | 324,000
12.8 | 1,117,000

23.6 | 2,058,000


5.1 | 189,000
13.2 | 490,000

26.7 | 991,000
 
Source: Nielsen Online @Plan, Summer 2009
 
 
 

Business Professionals use LinkedIn to achieve personal and professional success.

Busy, on-the-go professionals rely on their LinkedIn network to help them make informed decisions at today's new speed of business.

Engagement Lifestyle

 
 
LinkedIn
Comp | Reach
WSJ
Comp | Reach
Forbes
Comp | Reach
BusinessWeek
Comp | Reach
 
Is Active Online
  • Online every day
  • Banks online
  • Shopped for travel online in last 6 months

85.9 | 10,728,000
54.9 | 6,855,000

78.3 | 9,780,000

78.6 | 6,542,000
46.7 | 3,891,000

72.8 | 6,057,000

80 | 6,972,000
44.3 | 3,860,000

74.2 | 6,461,000

80.3 | 2,977,000
46.6 | 1,728,000

73.7 | 2,732,000
 
Networks via Web
  • Accesses site from work
  • Publish/own a blog


41.7 | 5,208,000
24.1 | 3,015,000


31.6 | 2,634,000
13.3 | 1,103,000


29 | 2,524,000
11 | 960,000


33.4 | 1,239,000
14.2 | 526,000
 
Influences Purchase Decisions
  • Influences or makes business purchases



41.6 | 5,192,000



33.9 | 2,819,000



33.4 | 2,906,000



37.2 | 1,378,000
 
Travels Frequently
  • Travel for business in last 3 months
  • 1+ overnight business stays in last 30 days


33.6 | 4,203,000

26.1 | 3,260,000


28.8 | 2,394,000

24.5 | 2,043,000


28.1 | 2,451,000

24.4 | 2,123,000


29.5 | 1,094,000

23.9 | 886,000
 
Loves Tech Products
  • Own PDA/handheld computer
  • Own a DVR
  • Own high-def flat/plasma TV
  • Own 4+ home computers


42.5 | 5,303,000
35.2 | 4,391,000

31.6 | 3,945,000

22.4 | 2,792,000


29 | 2,411,000
24.1 | 2,006,000

27.1 | 2,256,000

17.9 | 1,492,000


27.4 | 2,390,000
26.6 | 2,318,000

27.5 | 2,394,000

15.8 | 1,375,000


25.4 | 942,000
24 | 891,000

26.1 | 967,000

20.2 | 747,000
 
Source: Nielsen Online @Plan, Summer 2009
 
 
 

Maximize ROI by connecting with a specific segment of LinkedIn Professionals.

Marketers benefit from the enhanced targeting capabilities made possible with one of nine pre-defined InCrowds.

Engagement Lifestyle

Small & Medium Business Professionals

Professionals working in companies with between 50 and 500 employees.

Over 3.7M


Business Decision Makers

Directors and above at any size company.

Over 7.0M


Financial Service Professionals

Finance professionals or those who work in the financial services industry.

Over 7.5M


Sales Professionals

Professionals whose job function is sales.

Over 2.8M


Marketing Professionals

Marketing professionals or those who work in the the marketing and advertising industry.

Over 3.5M


Startup Professionals

Professionals working at companies with 1-50 employees

Over 3.2M


Corporate Executives

Directors and above at companies with more than 500 employees.

Over 2M


IT Professionals

Professionals whose job function is IT or engineering.

Over 5.5M


Career Changers

Professionals who have changed positions or employers in the last 60 days.

Over 970k